Description:
Chuck E. Cheese celebrated National Video Games Day by partnering up with the Boys and Girls Clubs of America.
In-store, guest recieved one hour of All You Can Play games for $1 with a $20 purchase, and online Chuck E. Cheese hosted a game-a-thon on Twitch, allowing participants to watch from home and play along. In-game, Chuck E. Cheese and other celebrity influencers encouraged participants to click on a special "Donate" button for an easy way to donate to the Boys and Girls Clubs of America.
This partnership began for a limited time in September 2020, and the game-a-thon was held on September 12th 2020.
Partnership Opportunity:
Boys and Girls Clubs of America/Gaming & Esports
Company:
Boys & Girls Clubs of America
Partner/Category:
Chuck E. Cheese /Dining
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Product Bundle
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Product Bundle
Discount / Special Offer / Promo Code
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Influencers / Brand Ambassadors
Online
Signage
Social Media
In-Game / In-App Integration
Influencers / Brand Ambassadors
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-15
Companies Involved
Boys & Girls Clubs of America
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