Partnership:

Boys and Girls Clubs of America and NASCAR

Description:

NASCAR and the Boys and Girls Clubs of America have formed a multi-year partnership to support the nonprofit’s mission of enabling and enriching the lives of young people.

The nationwide partnership focused on three core areas – STEM education, career development and diversity, equity and inclusion initiatives – and extended across all NASCAR platforms and racetracks. Programming included both virtual and at-track experiences with an emphasis on local Boys & Girls Club locations within NASCAR race markets.

Partnership efforts built on the continuing work of The NASCAR Foundation to advance children’s well-being, including ongoing relationships with several Boys & Girls Clubs across the country.

NASCAR’s work with Boys & Girls Clubs of America focused on career development and mentoring across a breadth of industry disciplines and included engagement with industry executives and other employees.

Throughout the partnership, NASCAR collaborate dwith drivers, teams and tracks to amplify the sport’s commitment to Boys & Girls Clubs of America and deepen the engagement with Club youth and teens.

 

Partnership Opportunity:
Boys and Girls Clubs of America/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
NASCAR /Sports
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Event / Activation / Experiential
Other
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-04-27
Last Modified on:
2021-05-17
Companies Involved
Tuck

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