During the 2020 MLB season, each time a team rallied from behind in a late inning, Bank of America donated $10,000, and gave up to $1 million, to Boys & Girls Clubs of America.
And for the second year, Bank of America collaborated with MLB players on 30 custom T-shirts available exclusively to its clients, with a donation going to Boys & Girls Clubs of America.
Let’s Rally moments
Every time an MLB team rallied from being at least two runs behind in the 7th inning or beyond to win the game, Bank of America donated $10,000 to Boys & Girls Clubs of America to help Clubs across the country continue to address critical needs brought on by the coronavirus, including food, virtual learning and academic programming.
MLB player-inspired merchandise that gave back
With a deep presence in major league hometowns, Bank of America again partnered with MLB and players from all 30 teams to design custom T-shirts that celebrate each of the teams and their respective cities. In 2020, the collaboration’s theme was “Wearing It Forward.” For each T-shirt purchased by Bank of America clients at bankofamerica.com/rally through November 30, 2020, Bank of America donated $7 per shirt, up to $200,000, to Boys & Girls Clubs of America to benefit Club programs.
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Micro site
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
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