Partnership:

Boys & Girls Clubs and MLB & Bank of America

Description:

During the 2020 MLB season, each time a team rallied from behind in a late inning, Bank of America donated $10,000, and gave up to $1 million, to Boys & Girls Clubs of America.

And for the second year, Bank of America collaborated with MLB players on 30 custom T-shirts available exclusively to its clients, with a donation going to Boys & Girls Clubs of America.

Let’s Rally moments

Every time an MLB team rallied from being at least two runs behind in the 7th inning or beyond to win the game, Bank of America donated $10,000 to Boys & Girls Clubs of America to help Clubs across the country continue to address critical needs brought on by the coronavirus, including food, virtual learning and academic programming.

MLB player-inspired merchandise that gave back

With a deep presence in major league hometowns, Bank of America again partnered with MLB and players from all 30 teams to design custom T-shirts that celebrate each of the teams and their respective cities. In 2020, the collaboration’s theme was “Wearing It Forward.” For each T-shirt purchased by Bank of America clients at bankofamerica.com/rally through November 30, 2020, Bank of America donated $7 per shirt, up to $200,000, to Boys & Girls Clubs of America to benefit Club programs.

Partnership Opportunity:
Boys & Girls Clubs/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
MLB & Bank of America /Sports
Timing:
3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
Blogs
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Micro site
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-11-11
Companies Involved
Boys & Girls Clubs of America
Boys & Girls Clubs of America
Tuck

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