Partnership:

Boys & Girls Clubs COVID-19 Relief Fund and GoPuff

Description:
Boys & Girls Clubs of America and goPuff, a company
delivering everyday essentials in minutes, launched a joint campaign through
which goPuff pledged to match donations up to $1 Million for the Boys &
Girls Clubs COVID-19 Relief Fund. From providing meals to supporting families
of first responders and offering virtual learning to keep kids and teens
engaged and on-track academically, the relief fund is assisting Boys &
Girls Clubs across the country to continue to serve those most in need.

Running from April 23 through Giving Tuesday Now
on May 5,
the campaign will support the Boys & Girls Clubs COVID-19
Relief Fund in two ways:




  • For anyone who donates
    to the Boys & Girls Clubs COVID-19 Relief Fund directly,
    goPuff will match their donation dollar for dollar.

  • To further raise funds
    as well as awareness, goPuff and Boys & Girls Clubs of America are
    launching a social effort asking the public to share a throwback childhood
    photo on social media using the #GoBackGiveBack hashtag and tagging
    @goPuff. For every photo posted and tagged, goPuff will donate $5 to the
    fund.


 

The Boys & Girls Clubs COVID-19 Relief Fund will also
enable Clubs to provide critical services when the nation emerges from this
crisis. Clubs will be vital to helping rebuild their communities and restore a
sense of safety for kids that has been lost as they experience traumas during
the pandemic. Club programs will also help get kids back on track - belaying
academic backslide from weeks or months of school cancellations. With the
long-term economic and societal impact of COVID-19 unknown, communities will
need Clubs more than ever to help young people to stay on the right path and
build essential skills to contribute to the future workforce.


To donate to the Boys & Girls Clubs COVID-19 Relief
Fund, visit BGCA.org/gopuff.





Partnership Opportunity:
Boys & Girls Clubs COVID-19 Relief Fund/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
GoPuff /Retail
Timing:
2nd Quarter 2020
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Blogs
Email
Micro site
Online
Signage
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Boys & Girls Clubs of America
Boys & Girls Clubs of America
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