Partnership:

Boys & Girls Clubs of America and Forever 21

Description:

In 2022, Forever21 launched a new Forever LA Mural collection in partnership with Arts Bridging the Gap and Boys & Girls Clubs of America. The partners painted murals focused on "Forever LA" in Hollywood, Korea Town, South LA, Fairfax, and Venice throughout the Summer. 

Forever 21 teamed with Boys & Girls Clubs of America to raise $2 million USD during the 2021 Back-to-School season. 

Forever 21 has worked with Boys & Girls Clubs of America since 2017 to support programs that promote equity and opportunity for all youth. 

During the Back-to-School season, Forever 21 customers had the opportunity to round up their purchases to the nearest dollar in support of Boys & Girls Club of America. For every graphic tee purchased, Forever 21 donated $1 to support the non-profit up to $500,000 USD.

As part of their partnership, Forever 21 hosted workforce readiness events for Club teens across the U.S. including cities such as Los Angeles and New York. 

In the upcoming months Forever 21 will be supporting the non-profit through a national holiday giving campaign. 


Partnership Opportunity:
Boys & Girls Clubs of America/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
Forever 21 /Fashion
Timing:
Ongoing
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Window Clings / Banners / Decals
Media Elements:
Micro site
Mobile
Online
Signage
Social Media
Created On:
2021-09-21
Last Modified on:
2022-09-02
Companies Involved
Boys & Girls Clubs of America
Boys & Girls Clubs of America
Rachel G
Rachel G Vice President, Corporate Partnerships National Park Foundation
Abby C
Abby C Intern Pending Update
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.