Description:
Mondelēz International, Inc. partnered its Chips Ahoy! brand with Boys & Girls Clubs of America (BGCA) to launch the Follow Your Art campaign and committed $1 million to help fund BGCA art programs through 2024.
They released limited-edition cookies with blue coated candy pieces inspired by BGCA brand colors and packaging with designs inspired by artwork made by six Boys & Girls Club teen national contest winners. In addition to having their art featured on the packaging, each winning member’s Club has received $2,500.
Partnership Opportunity:
Boys & Girls Clubs of America/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
Mondelēz International /CPG
Timing:
April 2nd Quarter 2022
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
On Pack
Contest / Sweepstakes
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Sponsorship
Online
Sponsorship
Created On:
2022-04-13
Last Modified on:
2022-04-26
Companies Involved
Boys & Girls Clubs of America
Chad R
Senior Vice President, Global Resource Development
United Way Worldwide 
Rachel G
Vice President, Corporate Partnerships
National Park Foundation
Nicholas F
Marketing Coordinator
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