Boys & Girls Clubs of America and Parichute, a social crowdfunding platform changing the way celebrities use their fame and following to advance philanthropic efforts around the world, fought food insecurity with professional soccer players: first-ever Help Kick Hunger Challenge kicked off on social media ahead of World Cup.

The Help Kick Hunger Challenge united the youth organization with players in many Major League Soccer (MLS), National Women’s Soccer League (NWSL) and United Soccer League (USL) cities, which raised awareness and funds to provide meals to millions of young people across America.

From November 16 through December 31, The Coca-Cola Company also matched all donations to the Help Kick Hunger Challenge to Boys & Girls Clubs of America, up to $50,000.

Initially supporting Boys & Girls Clubs located in Major League Soccer markets, the Help Kick Hunger Challenge called on everyone to participate by sharing their own videos on social media, tagging @BGCA_Clubs and @Parichute and including #HelpKickHunger in their post. Participants were also encouraged to visit app.parichute.com/project/help-kick-hunger to donate to give young people in Clubs the meals and resources they need to thrive.