Partnership:

Brawlhalla and Butterfinger

Description:

Ubisoft partnered with Butterfinger on a promotion celebrating the platform fighting game BRAWLHALLA.

The platform fighting game was made available on mobile platforms August 6, 2020. This launch was celebrated by a partnership with Butterfinger which was secured by Allied Global Marketing. The partnership kicked off August 3, 2020 in anticpation of the launch.

Through September 20th, consumers who purchased a participating Butterfinger product from Target could submit their receipt online at https://butterfingerbrawlhalla.com/ to unlock Radiant Ember, an in-game legend (playable character) with an exciting skin (outfit).

This exciting partnership was promoted across social media platforms.

Partnership Opportunity:
Brawlhalla/Gaming & Esports
Company:
Ubisoft
Partner/Category:
Butterfinger /CPG
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-02
Companies Involved
Tuck

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