Partnership:

and Mezco Toyz

Description:
Sony Pictures Consumer Products partnered with Mezco Toyz for the television show BREAKING BAD. Mezco Toys created a line of collectibles based on the show. The line featured an assortment of merchandise including Mez-Itz, action figures, bobbleheads, accessories, paperweights and plush. The toys debuted at the 2013 American International Toy Fair in February. http://www.licensemag.com/licensemag/Entertainment/Mezco-Breaks-Bad-with-Sony/ArticleStandard/Article/detail/800689?contextCategoryId=9991
Partnership Opportunity:
/Television
Partner/Category:
Mezco Toyz /Toys
Timing:
February 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-12-21
Companies Involved
Tuck

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