Partnership:

BRIDE WARS and Bluefly.com

Description:
20th Century Fox and online retailer Bluefly.com teamed up to promote the theatrical release of BRIDE WARS with a contest. Contestants entered online at http://www.bluefly.com/custom/custom.jsp?promoId=m1060009 by filling out a registration form and submitting their own personal wedding war story. A panel of judges determined which story was the best, and the winner received a $1000 electronic gift certificate to Bluefly.com. Bluefly.com also hosted a trailer for BRIDE WARS on its site as well as a Bridal Beatdown Online Game. The promotion began December 23, 2008 and ended January 12, 2009.
Partnership Opportunity:
BRIDE WARS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Bluefly.com /Retail
Timing:
January 1st Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-12-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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