Partnership:

BRIDGE TO TERABITHIA and U.S. Army

Description:
DISNEY and the US ARMY along with WALDEN MEDIA teamed up to promote the theatrical release of BRIDGE TO TERABITHIA. Twenty-one Army libraries participated in the promotion of the movie "Bridge to Terabithia" by encouraging children to read the book in addition to other Walden Media titles made into movies. Every week during the four-week promotion the library picked two winning entries. Childern were given the chance to win books, and DVD's that were provided by Walden Media. The promotion lasted from Mid January 2007 to Mid February 2007.
Partnership Opportunity:
BRIDGE TO TERABITHIA/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
U.S. Army /Non-Profit Organizations
Timing:
January 1st Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-05-21
Companies Involved
Tuck

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