Partnership:

BROKEN BRIDGES and Ford

Description:

Paramount Home Entertainment and Ford partnered to promote the home entertainment release of BROKEN BRIDGES. Consumers can enter the "Built Ford Tough Hang With Toby Sweepstakes" online for a chance to win main character and country music star Toby Keith''s 2007 Ford F-150 FX4. The winner will also receive an all-expense paid trip for two (2) for 3 days and 2 nights - hotel accomodations included - to attend and appear in a Toby Keith music video and have lunch with the star. All consumers who enter get access to exclusive Toby Keith and Built Ford Tough truck videos, music downloads, ringtones, and other online goodies.

Partnership Opportunity:
BROKEN BRIDGES/Home Entertainment
Company:
Paramount Home Entertainment
Partner/Category:
Ford /Automotive
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-03
Companies Involved
Paramount Home Entertainment
Tuck

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