Partnership:

Brown-Forman and Drinkworks

Description:

Brown-Forman and Drinkworks announce a partnership to develop signature cocktails for the Drinkworks Home Bar system. 

The partnership consisted of Drinkworks producing co-branded cocktails for the Drinkworks system. The pods featured Brown-Forman spirits Jack Daniel's, Gentleman Jack, Herradura, and Chambord. It also included classic cocktails like margarita, Manhattans, and French Martinis. 

Customers were able to buy the co-branded cocktails in participating retailers or online at Drinkworks.com. 

Partnership Opportunity:
Brown-Forman/Beverages
Partner/Category:
Drinkworks /Beverages
Timing:
November 4th Quarter 2019
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
On Pack
Premiums / Giveaways
Other
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-26
Companies Involved
Tuck

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