Partnership:

Bud Light Seltzer and Baskin Robbins

Description:

Bud Light Seltzer partnered with Baskin Robbins on a summer drinks promotion pairing Baskin-Robbins ice cream flavors with Bud Light Seltzers.

The partnership consisted of Baskin Robbins and Bud Light Seltzer releasing recommendations on flavor pairings between Bud Light Seltzer flavors and Baskin Robbins Ice Cream. Pairings included Rainbow Sherbet paired with Lemon Lime Seltzer, Daiquiri Ice paired with Strawberry Seltzer, Raspberry Sorbet paired with Black Cherry Seltzer, and Triple Mango paired with Mango Seltzer.

Customers were encouraged to document their Baskin-Robbins and Bud Light Seltzer pairings and share them on social media, tagging Baskin-Robbins.

Partnership Opportunity:
Bud Light Seltzer/Beverages
Partner/Category:
Baskin Robbins /CPG
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-13
Companies Involved
Tuck

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