Partnership:

BULLET TRAIN and Tumi

Description:

TUMI and Sony Pictures partnered to unveil a 19 Degree Aluminum Briefcase which is featured in the film "BULLET TRAIN," in theaters August 5, 2022.

TUMI also debuted a collaboration with New York Times Advertising on a digital movie-themed crossword puzzle where U.S. residents, 18 years of age or older, had the choice of completing the crossword puzzle for an engaging, interactive experience or directly entering the contest for a chance to win one of the sought-after limited-edition briefcases.  There were 20 lucky winners randomly selected from those who enter the contest. TUMI also activated an integrated marketing program in connection with the world red-carpet premiere of the film as well as and a variety of digital and in-store activities to promote the film. 

Partnership Opportunity:
BULLET TRAIN/Theatrical
Partner/Category:
Tumi /Fashion
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Mobile
Online
Product Placement
Social Media
Created On:
2022-07-25
Last Modified on:
2022-07-27
Companies Involved
Tuck

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