Partnership:

Bumble and Babe

Description:

Bumble partnered with AB InBev sparkling canned wine brand Babe Wine on a social media promotion.

The partnership consisted of Babe Wine collaborating with Bumble to cover the moving costs of individuals who were stuck living with their ex during the coronavirus pandemic.

For a chance to have their costs covered, users had to tag themselves in an Instagram post on Babe's account. The brand then chose five winners from the comments who they deem to be "turning their breakup into a glow-up."

The promotion ran through August 6, 2020.

Partnership Opportunity:
Bumble/App
Partner/Category:
Babe /Beverages
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-20
Companies Involved
Tuck

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