Partnership:

Bumble and Gen.G

Description:

Social networking app Bumble partnered with esports organization Gen.G to form the first ever all-women esports team.

The two brands came together to create the all-women team, Gen.G Empowered by Bumble. The partnership created and promoted a healthy environment for all esports athletes to connect and succeed.

The partnership also developed new platforms to promote empowerment in the gaming community. Bumble also added a badge that Bumble BFF users could showcase on their profiles. Additionally, gamers on Bumble BFF could filter their matches to find other gamers.

Partnership Opportunity:
Bumble/App
Partner/Category:
Gen.G /Gaming & Esports
Timing:
August 3rd Quarter 2019
Target:
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-08-07
Companies Involved
Tuck

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