Partnership:

BUMBLE AND SPOTIFY: IT'S A MATCH! and Bumble

Description:

Spotify and dating app, Bumble, came together for a match-making partnership, with IT'S A MATCH! By opting to showcase their top Spotify artists on their profile page, Bumble users could find suitors who shared their music taste, in hopes of potentially making conversation starters. The musical preferences were programmed into Bumble's algorithm so that users with similar music tastes would show up first in their respective list of potential matches.

Partnership Opportunity:
BUMBLE AND SPOTIFY: IT'S A MATCH!/Music
Company:
Spotify
Partner/Category:
Bumble /Travel
Timing:
2nd Quarter 2016
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-16
Companies Involved
Spotify
Tuck

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