Partnership:

Bumble Bee Seafoods and Foodbeast

Description:

Bumble Bee Seafoods partnered with media website Foodbeast on a co-branded campaign celebrating tuna. 

The partnership consisted of Bumble Bee collaborating with Foodbeast to reinvent beloved regional recipes with Bumble Bee tuna as the featured ingredient. The recipe program highlighted how Bumble Bee tuna could be integrated into taste, region-specific classic foods.

For example, Miami-style arepas were re-invented as a TUNA MELT AREPA and Los Angeles' street dogs were remade as TUNA STREET DOGS.

The collaboration with Foodbeast promoted Bumble Bee tuna as a versatile ingredient.

Partnership Opportunity:
Bumble Bee Seafoods/CPG
Partner/Category:
Foodbeast /Online
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2021-03-24
Last Modified on:
2021-03-24
Companies Involved
Tuck

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