Partnership:

BUMBLEBEE and Alpha Industries

Description:
Paramount Pictures and Hasbro teamed up with Alpha Industries for a reworked MA-1 flight jacket celebrating the theatrical release of BUMBLEBEE. The jacket was branded with imagery from the film. Sporting a BUMBLEBEE-inspired yellow shell, the jacket offered an embroidered logo at the chest and referential zipper pulled to cement the inspiration. The jacket appeared to be reversible as well, with a colorful print emblazoned on the other side showcasing the Autobots in battle against the Decepticons. Traditional black ribbing at the collar, hem and cuffs completed the piece.
Partnership Opportunity:
BUMBLEBEE/Theatrical
Company:
Paramount Pictures
Partner/Category:
Alpha Industries /Fashion
Timing:
December 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-12-14
Companies Involved
Tuck

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