Partnership:

BUMBLEBEE and Baidu

Description:
Paramount Pictures teamed with Baidu, the leading Chinese-language internet search provider, to promote the theatrical release of BUMBLEBEE. Baidu and the Paramount International Digital group collaborated closely to bring the beloved yellow Transformer from the globally recognized franchise to a new home within Baidu’s keyboard apps in the United States, China and Japan. The Facemoji, Simeji and Baidu IME keyboards were already known for extensive libraries of emoji, customizable themes and keyboard skins, and thriving communities of creators; with the partnership, the nearly 400 million users can download and enjoy these Bumblebee-themed offerings through the apps. In addition to the Bumblebee-inspired AR emoji and sticker sets, users could interact with other Transformers fans within the app by voting on and downloading their favorite sticker combinations.
Partnership Opportunity:
BUMBLEBEE/Theatrical
Company:
Paramount Pictures
Partner/Category:
Baidu /Online
Timing:
December 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-21
Companies Involved
Tuck

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