Partnership:

BURN NOTICE and Hyundai

Description:
USA Network teamed up with Hyundai for the television show BURN NOTICE. Hyundai’s Genesis coupe served as Fiona’s new ride through the remaining seven episodes of season three. USA also developed customized character vignettes for Hyundai, short sketches designed to underscore the connection between the brash Sam Axe character (Bruce Campbell) and the Hyundai brand. BURN NOTICE also released an app, Shadow Recruit, presented by Hyundai. BURN NOTICE was featured on USA Network. http://www.adweek.com/news/television/usa-hyundai-sign-burn-notice-sponsorship-pact-114552
Partnership Opportunity:
BURN NOTICE/Television
Company:
USA Network
Partner/Category:
Hyundai /Automotive
Timing:
January 1st Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
USA Network
Tuck

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