Partnership:

C4 Energy and Mars Wrigley

Description:

Nutrabolt's C4 Energy teamed with Mars Wrigley's Starburst to create a line of energy drinks inspired by the candy. 

The line included flavors Strawberry, Cherry, Orange and Lemon. The energy drinks have no artificial flavors, colors, or dyes, and contains zero calories, sugars or carbs. 

A pop-up tasting experience called the C4 Energy Mobile Candy Flavor Shop will be in the Los Angeles area every Friday and Saturday throughout October. 

Fans will also have a chance to try the new flavors at ComplexCon in Long Beach this November and through activations at Chicago's NACS Trade Show and New York Comic Con in October. 

Film producer Adam Waheed, NBA Player Te'a Cooper, and "Dancing Weatherman" Nick Kosir will serve as brand ambassadors. 

Partnership Opportunity:
C4 Energy/Beverages
Partner/Category:
Mars Wrigley /CPG
Timing:
October 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
In-Store / Retail
On Pack
Product Demonstrations / Sampling
Event / Activation / Experiential
Tour
Media Elements:
Micro site
Mobile
Online
Product Giveaways
Social Media
Vehicle Wrap
Influencers / Brand Ambassadors
Created On:
2021-10-04
Last Modified on:
2021-10-07
Companies Involved
Tuck

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