Partnership:

Cadbury Creme Egg and Various

Description:
Cadbury Creme Egg teamed with a variety of brands for its 2019 "Hunt the White Creme Egg" integrated campaign. The unique campaign involved the brand featuring in the background of other companies’ social media feeds, billboards, websites and live experiences by hiding a White Creme Egg in their advertising. The activity included sister Mondelez International brands, as well as others including Benefit Cosmetics. Consumers could get clues from HuntTheWhiteCremeEgg.com and upload photos of the sightings to win prizes including 30,000 milk chocolate Cadbury Creme Eggs, 1,000 rare white eggs and £10,000. The work included TV, print, out-of-home, digital, social, in-store, PR and media partnerships.
Partnership Opportunity:
Cadbury Creme Egg/CPG
Company:
Mondelēz International
Partner/Category:
Various /Other
Timing:
January 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Other
Media Elements:
Product Placement
Other
Created On:
2020-11-30
Last Modified on:
2019-01-08
Companies Involved
Mondelēz International
Tuck

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