Partnership:

CALL OF DUTY: ADVANCED WARFARE and Frito-Lay & Pepsi

Description:

Frito-Lay & Pepsi teamed up with Activision for the "Fuel up for Battle" promotion highlighting CALL OF DUTY: ADVANCED WARFARE.  Fans of the game had to look for specially marked packages of Doritos and/or Mountain Dew to find codes granted access to exclusive in-game bonuses.  Users could also look to redeem codes with special "Mission" packages that were unlocked by buying different combinations of Doritos and Mountain Dew product. 

Partnership Opportunity:
CALL OF DUTY: ADVANCED WARFARE/Gaming & Esports
Company:
Activision
Partner/Category:
Frito-Lay & Pepsi /CPG
Timing:
October 4th Quarter 2014
Target:
Male
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Activision
Tuck

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