Partnership:

CALL OF DUTY: BLACK OPS 4 and Intel

Description:
Activision teamed with Intel to celebrate the gaming release of CALL OF DUTY: BLACK OPS 4. The promotion consisted of a "Blackout Highlight: Giveaway" in which players shared their favorite gameplay clips from the Blackout Beta with #Blackout and @IntelGaming. Winners received copies of the full game as well as other Call of Duty branded swag. Winners were announced Saturday and Sunday of the beta weekend.

The partnership also included a PC MOD Contest in which gamers entered on Intel's website for the chance to win one of 12 custom-modded gaming rigs, built specifically to dominate in Black Ops 4. Rigs came with a digital copy of the full game.

Partnership Opportunity:
CALL OF DUTY: BLACK OPS 4/Gaming & Esports
Company:
Activision
Partner/Category:
Intel /Tech
Timing:
October 4th Quarter 2018
Target:
Male
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Premiums / Giveaways
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-24
Companies Involved
Activision
Tuck

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