Description:
Activision partnered with ASTRO Gaming to promote the gaming release of Call of Duty: Black Ops Cold War.
The partnership promoted the game with a customized limited-edition gaming headset from ASTRO Gaming which featured branding from the game. The ASTRO Gaming Call of Duty: Black Ops Cold War A10 headset allowed fans of Call of Duty to engage with their fandom by wearing the branded ear cups and headstrap.
Partnership Opportunity:
Call of Duty: Black Ops Cold War/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
ASTRO Gaming /Fashion
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Other
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-10-15
Companies Involved
Blizzard Entertainment
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