Partnership:

Call of Duty: Black Ops Cold War and Mtn Dew

Description:

Activision partnered with Mtn Dew and Doritos to promote the gaming release of CALL OF DUTY: BLACK OPS COLD WAR. 

The partnership consisted of a program that gave Mtn Dew and Doritos customers access to bonus in-game rewards and prizes. With every purchase of select Mtn Dew bottles, customers could score double XP along with the chance to win special gaming sway.

The partnership used retro Mtn Dew cans and Doritos posters and billboards to promote the collaboration which was in line with the time period of the game.

Partnership Opportunity:
Call of Duty: Black Ops Cold War/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Mtn Dew /Beverages
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Blizzard Entertainment
Tuck

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