Partnership:

CAMP ROCK and Target

Description:
Disney Consumer Products and Target have teamed up for the television premiere of CAMP ROCK with a new line of tween merchandise. Beginning June 15, Target stores nationwide carried the largest selection of CAMP ROCK merchandise which included apparel, electronics, books, home décor and others. The majority of the products were available just in time for the back-to-school season and will continue to grow through Spring 2009.
Partnership Opportunity:
CAMP ROCK/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Target /Retail
Timing:
3rd Quarter 2008
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-23
Companies Involved
Tuck

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