Campari America partnered with Thin Film Electronics ASA to pilot a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It allowed consumers to order and re-order spirits by tapping their smartphone to an NFC-enabled refrigerator magnet, which immediately took consumers to a product page on Drizly, the leading beer, wine and spirits on-demand online marketplace. The instant-order NFC magnets were available for six brands: Campari, SKYY Vodka, Wild Turkey, Aperol, Appleton Estate Jamaican Rum and Espolòn Tequila. Consumers could find the magnets at their favorite liquor stores in the New York City metro area.