Heroes of the Classroom Contest

In partnership with Kleenex, Campus Multimedia brought to life a national campaign designed to celebrate educators while authentically connecting the brand to school communities at scale.

At the center of the campaign was a nationwide contest that invited students, parents, and school communities to nominate outstanding teachers—driving meaningful engagement and user-generated storytelling across thousands of schools.

The program culminated in the selection of one grand prize winner, generating nationwide visibility and local community moments that amplified both emotional impact and brand presence. The top 10 educators received over $40K in prizes, reinforcing Kleenex’s commitment to supporting those who care for others every day.

For Kleenex, this campaign served as a powerful extension of its 100-year brand platform—positioning the brand alongside real stories of care, resilience, and community impact.

Campaign Impact

• 4.6K schools reached nationwide
• 6.8K votes cast, driving active participation
• 57 earned media placements, amplifying brand visibility

Campus Multimedia delivered a fully integrated, turnkey campaign—spanning strategic concepting, custom digital experience, multi-channel communications, contest and voting infrastructure, and national PR—making it easy for Kleenex to activate at scale.

Bringing the Story to Life

Grand Prize winner Lauren Brazel of Tinley Park High School was recognized for her inspiring impact,  generating strong local media coverage and culminating in a high-energy, school-wide celebration.

Moments like these transformed the campaign from a digital initiative into a real-world brand experience—embedding Kleenex directly into a meaningful community milestone.

“Across the country, there is an educator shortage… These types of contests shine a spotlight on the good that is being done across the country in our schools for the benefit of our students.”
— Theresa Nolan, Principal, Tinley Park High School