Building Momentum: 2 Years of the Missouri Department of Transportation, Smart Riders Initiative with Campus Multimedia

The Missouri Department of Transportation created a road safety program for schools—a “Smart Riders” curriculum built to keep kids safe in and around cars, buses, and sidewalks. What they needed was a way to get it where it mattered most. Using geo-targeting, Campus Multimedia (CM) pinpointed the specific DMAs across Missouri with the greatest need, then packaged MoDOT’s program into ready-to-teach classroom kits and shipped them straight to those schools. They created the message; we made sure it was communicated, packaged, and delivered to the students who needed it.

This year, participating schools received:

1. Age-appropriate books on road safety
2. Smart Riders stickers
3. “Rider’s License” photo op
4. Smart Riders memory match card game
5. Classroom prizes.

Program Wins

• Increased engagement and knowledge level of the Smart Riders curriculum
• Provided resources to parents, teachers, and caregivers to help their child/student learn more about staying safe while in or around cars.

Reach:

315 Schools over two years

97 Counties

11 DMAs

117K Students supported

IMPACT by the Numbers

At the close of the second school year, we surveyed educators at participating schools across Missouri to learn how the Smart Riders program had been implemented in their classrooms. Their responses, covering everything from student knowledge and engagement to whether they'd run it again, tell a clear story.

47% Increase in perceived student knowledge after the program

85% Of students were well engaged with the program

90% Of classes completed Smart Riders modules as a group

70% Of participating schools are likely to continue the program

“My teachers are very excited about implementing this into their programs. I appreciate all of your help and think this is a great program, especially for our community, where we have a lot of students who walk/ride bikes to and from school.”

— Twin Rivers Elementary School