Campus Multimedia (CM), the nation's leader in brand activation for K-12 schools, today announced a strategic partnership with National Amateur Sports (NAS), the Charlotte-based organization that builds sustainable funding models for public-school athletics.

Together, the organizations will help school districts maximize revenue opportunities through community-aligned local sponsorships, national and regional brand partnerships, and innovative activations designed to support student-athletes, schools, and communities.

As public schools across the country face increasing financial pressures due to budget shortfalls, this partnership creates a comprehensive solution that combines NAS's district-wide athletic rights model and sponsorship inventory with CM's national and regional brand relationships, sponsorship sales expertise, and owned SponsorPlace technology platform to help schools drive local revenue.

"School districts are looking for sustainable, scalable ways to support athletics without placing additional burden on taxpayers, families, or school budgets," said James Shipley, CEO of National Amateur Sports. "The opportunity in front of athletic departments today is bigger than sponsorship sales—it's about building sustainable community partnerships that generate long-term value. By partnering with Campus Multimedia, we're giving districts access to more brands, more opportunities, and more tools to turn community support into meaningful revenue for public school athletic programs."

National Amateur Sports partners with public school districts to protect, enhance, and monetize athletic programs through centralized management of media, marketing, sponsorship, and community partnership rights. NAS currently serves 18 districts, including Charlotte-Mecklenburg Schools, Wake County Public School System, Fairfax County Public Schools, Greenville County Schools, and Montgomery County Public Schools. Through long-term district partnerships, NAS builds sustainable funding models that help schools generate recurring revenue while maintaining brand-safe standards and equitable opportunities across all schools.

Campus Multimedia specializes in helping brands like Jersey Mike’s and DoorDash build meaningful partnerships with K-12 schools, creating programs that deliver measurable value for both school communities and corporations. Through this partnership, CM will serve as NAS's sponsorship sales and activation partner, helping districts unlock additional revenue through local, regional, and national brand sponsors.

"NAS has built an impressive foundation of district relationships, athletic audiences, and sponsorship inventory," said Karl Mawhinney, Founder & CEO of Campus Multimedia. "By combining that foundation with CM's strong brand relationships, sponsorship expertise, and our own proprietary technology, we're creating even more opportunities for schools to connect with businesses that want to make a meaningful impact in their communities."

A key component of the partnership is the integration of SponsorPlace, Campus Multimedia's sponsorship platform. SponsorPlace helps schools and youth programs partner with local businesses and national brands to fund teams and support student communities. NAS partner districts will gain access to SponsorPlace technology, enabling their districts and individual schools to showcase available sponsorship assets at scale online to drive revenue for schools. The platform – which includes NAS Community Athletics Alliance (CAA) partnership opportunities – creates a streamlined pathway for community investment in school athletics and offers measurable impact for brand partners.

Together, NAS and CM are building a more connected ecosystem for school-community partnerships—one that helps public school athletics generate sustainable revenue while enabling brands to build authentic connections with the communities they serve