Partnership:

CAPTAIN AMERICA: THE FIRST AVENGER and Baskin Robbins

Description:
Paramount Pictures teamed up with Baskin Robbins to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. In conjunction with the release of CAPTAIN AMERICA, Baskin Robbins introduced the Hydra Force and Super-Soldier sundaes, the Super-Soldier Swirl ice cream flavor, and the CAPTAIN AMERICA Ice Cream Cake. Baskin Robbins also launched the Super-Soldier Sweepstakes, offering CAPTAIN AMERICA content and a Los Angeles trip for two as prizes. Participants entered through Facebook.com from June 27, 2011 to the end of July.
Partnership Opportunity:
CAPTAIN AMERICA: THE FIRST AVENGER/Theatrical
Company:
Paramount Pictures
Partner/Category:
Baskin Robbins /Dining
Timing:
July 3rd Quarter 2011
Target:
Male
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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