Paramount Pictures teamed up with Baskin Robbins to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. In conjunction with the release of CAPTAIN AMERICA, Baskin Robbins introduced the Hydra Force and Super-Soldier sundaes, the Super-Soldier Swirl ice cream flavor, and the CAPTAIN AMERICA Ice Cream Cake. Baskin Robbins also launched the Super-Soldier Sweepstakes, offering CAPTAIN AMERICA content and a Los Angeles trip for two as prizes. Participants entered through Facebook.com from June 27, 2011 to the end of July.