Partnership:

CAPTAIN AMERICA: THE FIRST AVENGER and Land O' Frost

Description:
Marvel Entertainment teamed up with Land O` Frost to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. Beginning June 27, 2011, specially marked packages of Land O`Frost Premium products contained instant win cards. One special card contained a Marvel package including special access to a Marvel World Movie Premiere in Los Angeles for four, including tickets to a 2012 Marvel Premiere, travel and accommodations. In addition to the grand prize trip, 500 instant-win cards gave customers an action-packed Captain America video game.
Partnership Opportunity:
CAPTAIN AMERICA: THE FIRST AVENGER/Theatrical
Company:
Paramount Pictures
Partner/Category:
Land O' Frost /CPG
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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