Description:
Paramount Pictures teamed up with Old Navy to promote the theatrical release of CAPTAIN AMERICA: THE FIRST AVENGER. Specially priced, limited-edition CAPTAIN AMERICA t-shirts sold at $6 at participating Old Navy stores. Buyers also received a special offer from Baskin Robbins and Dunkin` Donuts. The promotion lasted from June 27th to July 31st, 2011.
Partnership Opportunity:
CAPTAIN AMERICA: THE FIRST AVENGER/Theatrical
Company:
Partner/Category:
Old Navy /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
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