Partnership:

CAPTAIN AMERICA: THE WINTER SOLDIER and General Motors

Description:

Marvel Entertainment and GM struck a deal to include the newest models of Corvette, Tahoe, Silverado and Impala into the Marvel project, CAPTAIN AMERICA: THE WINTER SOLDIER. Also, a TV spot directed by the films directors, the Russo brothers, featured kis reenacting the CAPTAIN AMERICA: THE WINTER SOLDIER trailer while promoting the Chevy Traverse called "All In A Day's Work".

Partnership Opportunity:
CAPTAIN AMERICA: THE WINTER SOLDIER/Theatrical
Company:
Marvel Entertainment
Partner/Category:
General Motors /Automotive
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Marvel Entertainment
Tuck

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