Partnership:

CAPTAIN MARVEL and Alaska Airlines

Description:
In promotion of the release of CAPTAIN MARVEL in theaters, Marvel Entertainment partnered with Alaska Airlines for a themed plane.

The CAPTAIN MARVEL-themed plane featured the titular superhero in a decal and debuted on February 19, 2019 at Sea-Tac International Airport at a gate celebration for guests flying to Orange County, California. Guests boarding the Captain Marvel-themed plane saw the film logo when they boarded and also saw an image of the cat named Goose from the film seated over the wings.

Fans of the film could also enter online at Alaska Airlines' website for a chance to win a pair of tickets to the premiere of CAPTAIN MARVEL. The prize included roundtrip airfare and hotel accommodations for two in Los Angeles. The Captain Marvel Flyaway sweepstakes was open to U.S. residents over the age of 18 and ran from February 6th through February 8th, 2019.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Alaska Airlines /Travel
Timing:
March 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-03-06
Companies Involved
Marvel Entertainment
Tuck

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