Partnership:

CAPTAIN MARVEL and Dole

Description:
Marvel Entertainment teamed with Dole for a promotion celebrating the theatrical release of CAPTAIN MARVEL.

The promotion, called "Powering the Hero Within," celebrated the female-led film by acknowledging influential real-life women in wellness, health, food and non-profits. Some of the female heroes the partnership featured included First Lady Abigail Adams as wll as Christine Mosely and Elizabeth Kunz who were the CEOs of Full Harvest and Girls on the Run International respectively.

The campaign was promoted by bloggers and influencers with recipes and original content from Dole registered dietitians that addressed female health and wellness.

CAPTAIN MARVEL characters, including the Captain herself, were also featured on millions of stickers on Dole bananas and pineapples in U.S. and Canada.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Dole /CPG
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-01
Companies Involved
Marvel Entertainment
Tuck

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