Partnership:

CAPTAIN MARVEL and OPPO

Description:
To celebrate the release of CAPTAIN MARVEL in theaters, Marvel Entertainment teamed with leading smartphone brand OPPO.

OPPO launched its new smartphone with a themed collaboration with CAPTAIN MARVEL. The partnership consisted of a TV Spot aligning the heroic performance of the smartphone with the heroism of the titular character from the film. The TV Spot intercut between OPPO's cutting edge technology and footage from CAPTAIN MARVEL.

The spot was released online on February 25, 2019 and aired on television beginning March 1, the week leading up to CAPTAIN MARVEL dropping into theaters.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
OPPO /Communications
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-01
Companies Involved
Marvel Entertainment
Tuck

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