Partnership:

CAPTAIN MARVEL and Sunday Riley

Description:
Marvel Entertainment teamed with Sunday Riley to promote the theatrical release of CAPTAIN MARVEL.

The beauty product brand celebrated the release of the film with movie-branded packaging on their Good Genes All-In-One Lactic Acid Treatment.

The packaging for the beauty product featured an illustration of the titular superhero with her symbol designed into the bottle.

The special edition product launched March 8, 2019, the same day as the film's theatrical release.

Partnership Opportunity:
CAPTAIN MARVEL/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Sunday Riley /Health & Beauty
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-12
Companies Involved
Marvel Entertainment
Tuck

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