Partnership:

Captain Morgan and FanDuel

Description:

Captain Morgan and the sports betting company FanDuel have partnered for a weekly soccer PickEm challenge that extended throughout the regular season and into the postseason of Major League Soccer (MLS) and Canadian Premier League (CPL).

Fans ages 21 and up can participate to win cash prizes by making quick predicitions about soccer games and earning points for each correct score on the FanDuel. There was $3,000+ up for grabs every week for fans to win.

Captain Morgan also extended their reach into the soccer community to remind fans to  "Sub in a Captain". During MLS and CPL games, the subsitions were followed bythe Sub in a Captain graphic reminding fans that substitions and captain morgan can add the element of excitement to the daily routine.

Partnership Opportunity:
Captain Morgan/Beverages
Partner/Category:
FanDuel /App
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-04-23
Last Modified on:
2021-04-29
Companies Involved
Tuck

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