Universal Pictures and Sun-Maid teamed up for the theatrical release of CAPTAIN UNDERPANTS with a sweepstakes. Specially-marked packages of raisin Mini-Snacks and Vanilla Yogurt Raisins featured the promotion on-pack, offering fans to win one of 5,000 pairs of movie tickets.

Consumers who visited Sunmaid.com could enter between May 1 - July 7, 201717 to win movie certificates good towards two admissions to see CAPTAIN UNDERPANTS at participating theaters in the U.S. The site also featured an official movie trailer and recipes inspired by the film characters that use Sun-Maid products.