Partnership:

CARFIX and AutoZone Parts Inc

Description:

Velocity, the Motor Trend and Discovery-owned network together with AutoZone Parts Inc. partnered to promote the television series CARFIX with a sweepstakes giving fans a chance to win a vehicle overhaul, which included a 2002 Ford F150 Lightning, a cosmetic vehicle makeover provided by Chuck Liddell, select AutoZone employees and commercial customers, and a recording of the makeover on CARFIX. The promotion ran from July 1st to August 4th, 2014.

Partnership Opportunity:
CARFIX/Television
Company:
Discovery, Inc.
Partner/Category:
AutoZone Parts Inc /Automotive
Timing:
3rd Quarter 2014
Target:
Male
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Discovery, Inc.
Tuck

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