Partnership:

Carhartt and Guiness

Description:

Clothing company Carhartt partnered with Guinness on an exciting promotion celebrating St. Patrick's Day.

The partnership consisted of Carhartt collaborating with Guinness to launch a limited-edition collection of co-branded clothing. The collection featured items ranging from hoodies to hats, all of which included Guinness and Carhartt branding. Customers were able to purchase this merchandise and celebrate St. Patrick's Day in stlye!

Items in the collection were available for purchase online and at select retail locations.

Partnership Opportunity:
Carhartt/Fashion
Partner/Category:
Guiness /Beverages
Timing:
March 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Created On:
2021-03-19
Last Modified on:
2021-04-19
Companies Involved
Tuck

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