Partnership:

Carly Rae Jepsen and Lenovo

Description:

Lenovo announced their Broadway debut with a partnership with GRAMMY-nominated singer and songwriter Carly Rae Jepsen.

Lenovo, Intel, and Carly partnered to produce a first-of-its-kind, Broadway-inspired music video for her single “Surrender My Heart” from her critically acclaimed fifth studio album The Loneliest Time, which dropped on October 21, 2022 (via 604/Schoolboy/Interscope).

Performed in the heart of New York City at the iconic United Palace, Carly showcased her love of Broadway by bringing theater goers on a journey through her newest music video – all performed on stage in front of a live audience. Leading up to the performance, Carly worked with an all-star creative team to bring her Broadway pop vision to life with signature vibrant colors and the addition of some exciting cameos, truly making this an unforgettable one night only experience for fans in attendance.

A limited number of New York, New Jersey and Connecticut Fans, 21+ or older, had the chance to win access to this exclusive live NY event! Additionally, specific props and costumes from the music video were auctioned off at a later date to benefit charities close to Carly’s heart.

From stage lighting control to the ability to map out each second on stage, Lenovo laptops based on the Intel Evo platform were on-hand to help Carly bring her creative vision to fruition. Leading up to the performance, Lenovo supplied technology products that provided the productivity, versatility, and world-class features needed to put on a show of this magnitude. These devices enabled all cast members and production crew to bring their unique skills to life, setting a new bar for live performances. Lenovo and Carly teased the rehearsal process and the frantic behind the scenes action expected from any live Broadway performance on social media throughout pre-production and the day of the actual show!

Partnership Opportunity:
Carly Rae Jepsen/Music
Company:
Universal Music Group For Brands
Partner/Category:
Lenovo /Tech
Timing:
November 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-12-07
Last Modified on:
2022-12-07
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.