Partnership:

CarMax and Dunkin'

Description:

CarMax partnered with Dunkin' on an exciting promotion celebrating service from CarMax that allowed customers to test drive a car for 24 hours.

CarMax collaborated with Dunkin' on the "Doin' Donuts" campaign which celebrated the service. As part of the promotion, CarMax offered $10 gift cards to customers for them to redeem at Dunkin' locations through May 16, 2021.

Additionally, CarMax and Dunkin' offered car customers a chance to win free doughnuts for a year by sharing their CarMax 24 hour test drive experience on social media using the tags @CarMax, #DoinDonuts and #24HrTestDrive.


Partnership Opportunity:
CarMax/Automotive
Partner/Category:
Dunkin' /Dining
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2021-04-13
Last Modified on:
2021-04-29
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.