Partnership:

Carnival Cruise Line and Zumbini

Description:

Carnival Cruise Line partnered with Zumbini, an early childhood education program from Zumba and BabyFirst. The partnership brought Zumbini onboard Carnival Cruise ships to expand their offering of youth programming with childhood activities that combined dancing, singing and playing.

The Zumbini programming and branding was rolled out fleetwide and aimed at Carnival's youngest cruisers.

Zumbini offered two class options on Carnival Cruises. The All Voyages option was a class for two-to-five years old. The Voyages of six days or longer option was 30-to-45 minutes of a family class with a focus on parent/child bonding.



Partnership Opportunity:
Carnival Cruise Line/Travel
Partner/Category:
Zumbini /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2019-04-22
Companies Involved
Tuck

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