Partnership:

CARS 2 and State Farm Insurance

Description:

Disney-Pixar teamed up with State Farm to promote the upcoming theatrical release of Pixar`s CARS 2. The Agents On a Mission Sweepstakes officially started on April 22, 2011 and ran new missions monthly. Contestants who visited www.disney.go.com/agents were asked to collect codes through the website and enter the code in for a chance to win one of the grand prizes, which included a Cadillac. This promotion also included a national TV spot that ran in March, 2011.

Partnership Opportunity:
CARS 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
State Farm Insurance /Financial & Insurance
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Kids (6-11)
Family
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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