Partnership:

CARS 3 and Crest, Oral-B

Description:
Walt Disney Studios teamed up with Crest and Oral-B to promote the theatrical release of CARS 3. The dental brands celebrated the “Road to the Races” tour and provided fans with an opportunity to create a digital postcard with Lightning McQueen and win CARS-themed oral care prizes from the Piston Cup prize wheel.
Partnership Opportunity:
CARS 3/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Crest, Oral-B /Health & Beauty
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Media Elements:
Micro site
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-16
Companies Involved
Tuck

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